BLACKPINK & Swedish House Mafia - Virtual Concerts in the Metaverse!

Welcome to Web3 Music, your weekly newsletter to the captivating world of music in the realm of Web3!

Here you can read about music news in web3, musicians spotlights & their latest music NFT drops, opportunities for musicians, upcoming music spaces on X (formerly Twitter), curated content and more!

Join me on this captivating journey as we dive deep into the intersection of music and tech!

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^News

BLACKPINK thrills fans with immersive VR Concert on Meta!

K-pop sensation Blackpink is set to make history by holding their first virtual reality performance on Meta's social VR app, Horizon Worlds. The finale of their Born Pink World Tour can be experienced by fans who RSVP for the premiere on December 26 at 1 am UK time. Replays will be available for a month, accommodating different time zones. Despite Meta's recent commitment to expanding Horizon Worlds to mobile, this concert will exclusively be accessible within the VR environment.

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Sound of Fractures launched community project “Scenes”.

Sound of Fractures launches “SCENES” beginning on Friday 1st Dec. Fueled by the desire to capture the emotional value of music, the project has evolved into what resembles an innovative artist platform. The artist expresses the challenges of navigating the complexities of being a creator in an ever-evolving landscape, emphasizing the constant discovery of new work and modes of output. SCENES, born from a seed of an idea, is poised to redefine the artist's approach, providing more autonomy and control over intellectual property. The project's uniqueness lies in the support of the Sound of Fracture Token, a tangible element making the entire venture possible. The community's collaborative efforts are acknowledged as instrumental in bringing the project to life.

Source

Sound introduces Magic Withdrawals.

After the introduction of Magic Uploads, Sound now introduces Magic Withdrawals, which means no more Gas Fee for withdrawal your profits on all Optimism releases!

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Swedish House Mafia is shaking the virtual world with an interactive concert in Roblox!

Swedish House Mafia is launching an Interactive Concert Experience in Roblox, hosted by DJ’s World on December 1st at 6 pm EST. This virtual event redefines the concert experience by merging the worlds of music and gaming, providing fans with an immersive and electrifying encounter with Swedish House Mafia. Comprising Axwell, Steve Angello, and Sebastian Ingrosso, the trio's iconic hits like ‘Don’t You Worry Child’ and ‘Save the World’ become anthems of unity. Now, they're venturing into the metaverse through Roblox, offering an interactive adventure where attendees can actively engage with the virtual environment, creating a live concert atmosphere.

Source

Anotherblock is on a spree! You can now own streaming royalties in Lil Peep’s track and they are also launching digital vinyls!

Anotherblock released NFTs linked to Lil Peep’s “Hate Me,” granting holders a percentage of streaming royalties, brought to you by HANK SOLO. Besides that, they are also launching an exclusive series of digital vinyls on Base everyday leading up to Miami Art Basel, starting with Ali Gatie’s “RENTFREE”.

Source & Source

_{Opportunities}

Submit an onchain song to be played by KarmaVioletta at Art Basel UVR. 

Songs can come from any onchain platform and you must own 100% of the rights.

Find out more here.

$250k grants available for artists with Somefund

The $250k grant is available for 28 creators. Deadline: December 5th at 12:00 am EST. (Midnight December 4th)

Learn more about it here.

_{Curated Content}

How Artist Centric are music streaming platforms?

_{From Cherie Hu, Julie Knibbe and Maarten Walraven @ Water & Music}

• "Spotify leads in overall feature breadth, but still has room to improve in areas like transparency. The Spotify For Artists toolkit takes our #1 spot, largely thanks to unmatched profile customization options, a wide range of advertising and marketing features, and rich consumption analytics. However, the platform recently removed several years of older streaming data, limiting artists' visibility into long-term listening trends.

• YouTube and SoundCloud enable the most direct fan connections. YouTube's comment sections and SoundCloud's ability for artists to directly message fans make these platforms stronger for audience engagement, compared to larger competitors like Spotify and Apple Music. However, YouTube Music separates artists' standard YouTube profiles from their music pages, fragmenting data.

• Apple Music and Amazon Music lag in marketing capabilities. While these platforms score relatively high on analytics insights, they offer almost no self-serve advertising or on-platform fan marketing options for artists.

• Data access remains uneven. Major labels enjoy access to far more granular analytics across all major streaming platforms, although third-party analytics services like Chartmetric are helping to level the playing field for independents.

• Commerce and ticket sales integration is still early. Most streaming platforms still have a long way to go in providing turnkey e-commerce tools for artists; Spotify leads here again, through their self-service integrations with platforms like Shopify.“

Struggling to connect with fans? Here’s the solution!

_{From The Connected Artist#36 in the Secret Sessions Newsletter by Harriet J.W.}

“Why would you decide to attend a gig? Because you liked a Canva graphic you saw on Instagram?

Why would you decide to buy a piece of merch? Because the artist sent out an email with the subject line: $ NEW MERCH FOR SALE $

I’m guessing it’s more than likely that you connected with the artist, their music and their story. 

Learning how to tell your story in a way that is short, succinct and has emotion is key to building your fanbase.

Let’s start with my story:

When I was 16 I was hit by a car, this ended my plan of a sports career. I picked up a camera and started a YouTube channel. I learnt how to build large audiences centred around creativity I now identified as a creative and in my head, creatives didn't make money. I didn't know how I could turn my large channel and live event into a profitable business. I was getting recognition for everything that I created but I wasn't making the income I needed to survive. I ended up being a semi-finalist in a business competition with Richard Branson and had to put a proper business model around my creativity. I loved the buzz of building a brand and trying to sell it to people. I met an investor who saw something in me and taught me how to sell. I learned how to help creatives make money, I launched multiple digital products and never looked back. There are many different versions of how to format this, we are going to use one by Justin Welsh who is an online Creator.

The Breakdown

Now let's break down what is happening in my story: When I was 16 I was hit by a car, this ended my plan of a sports career <<<< The Problem

I picked up a camera and started a YouTube channel. I learnt how to build large audiences centred around creativity I now identified as a creative and in my head, creatives didn't make money. I didn't know how I could turn my large channel and live event into a profitable business. <<<< Internal Struggle

I was getting recognition for everything that I created but I wasn't making the income I needed to survive. <<<< External Struggle

I ended up being a semi-finalist in a business competition with Richard Branson and had to put a proper business model around my creativity. <<<< The Change Event?

 I loved the buzz of building a brand and trying to sell it to people. <<<< The Spark?

I met an investor who saw something in me and taught me how to sell. <<<< My Guide

 I learned how to help creatives make money, I launched multiple digital products and never looked back <<<< The Result

Creating Your Backstory

What was the problem?

All great stories start with a problem someone is looking to overcome. Maybe you were told you would never make it or maybe your parents thought music was a terrible career choice?

What was your internal struggle?

How did the problem above make YOU feel

What was the external struggle?

How did the problem above make YOU feel

What was your change event?

What happened in your life that turned things around? Maybe you played a show or won a competition.

What was the spark?

What was the change in YOU that the event sparked

Who was your guide?

Which other human being was a key player in your story. Who believed in you? Who showed you the way?

What was the result?

Where are you now? What is the positive transformation?

I get it, this seems like a lot of work but once your backstory is crafted you can use it over and over again in your content, on the stage and when meeting new people. It’s worth the time investment.”

Music Marketing For Major Record Labels

Interesting Upcoming Music Spaces👀

^{Music NFT Drops}

My Top Picks This Week👇‍

Do you want to be in the Shooting Star section? 

Send me a Twitter (X) DM with your journey in web3 and a brief description of yourself for a chance to be featured!

_{Shooting Star}🌠

Jak Analogue aka Dakar is a producer/MC currently working with Rapmints, a hip hop culture site and marketplace for web3 artist on Cardano blockchain.

He is currently working with artists Buckshot from Black Moon, Kaveli White, DeFi Dayne, Mr Wonderfu, Thanos, Big Chief Smash, Mizzo, Krem, Zaya the Flysta, Ms. Fantom, and producers Songs of Eden, TooiLLY, StraySouls, MasterKraftsman and Mr Keeys. Also working irl with Angry Hearts on a new album called Analogue Hearts featuring the very talented producer Prince (not purple rain Prince lol).

The current NFT projects he is working with are MIDIpunks, The Elohims, The Meta Office, TBD, Culture Cards, 808 Hyenas, Cornucopias, Alpha X, and Stripper Coin. He currently has music on Rapmints, and plans to release on NFTempo (XRP), Sound.xyz, (ETH), Soundrig (Cardano), Demu (Cardano), and Sic City (Cardano) in the next 6 months. He also works with Spatial designer Altered Alley and graphic designer NakedNutz Links Beatstars.

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