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Ethical AI Music & Music Festivals in Web3
You don’t (just) need more fans. It’s all about intent. | How To Re-Align Your Values
Irathy
October 24, 2023
Welcome to Web3 Music, your weekly newsletter to the captivating world of music in the realm of Web3!
Here you can read about music news in web3, musicians spotlights & their latest music NFT drops, opportunities for musicians, upcoming music spaces on X (formerly Twitter), curated content and more!
Join me on this captivating journey as we dive deep into the intersection of music and tech!
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Contents:
News
Opportunities
Curated Content
Music NFT Drops
Shooting Star
Featured Tweet
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News
Universal Music Group and BandLab Partner up to Advance Ethical AI Music
Universal Music Group (UMG) and BandLab Technologies have formed a strategic partnership with a focus on artificial intelligence (AI) in the music industry. This collaboration aims to support emerging artists within BandLab's extensive global community while ensuring the ethical use of AI and protecting the rights of artists and songwriters. BandLab is renowned for its AI-driven music creation platform, and this partnership underlines UMG's commitment to responsible AI initiatives in the music sector.
You can now Gift Music NFTs to your Friends on Sound.xyz!
A new feature called "Gifts" has been launched by a Sound.xyz with the goal of bringing more people to the blockchain through music. Users can now send songs directly to others from the platform. This feature simplifies the process and allows for various applications, such as introducing friends to the platform, rewarding collectors, hosting competitions with song prizes, and gifting music NFTs. It also enables easy minting from a hot wallet to a cold wallet, enhancing security without additional gas fees or transfer hassles.
Jadyn Violet’s Unique PFP NFT Collection for Music Collectors
Raver Realm is Jadyn Violet’s most anticipated major music NFT project. Raver Realm is a collection of 1800 unique characters with original music attached behind each copy. The characters are all meticulously hand-drawn by Jadyn, reflecting the core of his musical philosophy. Through this collection, he aims to foster a deep connection between his character holders and the characters themselves, elevating the significance of intellectual property and community engagement to a whole new dimension. These NFTs are dynamic, changing with each milestone in DSP streaming reached, alongside having many other benefits.
You can now Mint On Chain any NFT from the TokenTraxx Platform!
TokenTraxx announced the integration of LIFI's Widget into their platform. Users no longer have to leave their platform to access third-party DEXs for converting $MATIC into $TRAXX. Now, they can seamlessly exchange assets supported by LIFI Protocol directly into $TRAXX without the need to navigate away from the website. This means that on TokenTraxx, users can purchase any NFT on any blockchain using any token, whether it's an ETH NFT with Polygon, a Polygon NFT with SOL, a BTC NFT with TRAXX, and more.
Washington DC’s prominent Music Festival - All Things Go - used Web3 to Generate an Extra $50k
Washington DC's prominent music festival, All Things Go, collaborated with the Web3 platform Medallion to create a community powered by NFTs. This initiative attracted approximately 10,000 sign-ups, cleverly simplifying the crypto wallet connection for users, representing around 25% of the festival's attendees. They introduced a $60 "Season Pass" NFT, providing exclusive benefits like early entry, free merchandise, and influence on future performers. An additional $50,000 in revenue was generated through these digital products, fostering a robust community for next year's event. Medallion, known for building accessible Web3 communities for artists, continues to demonstrate how Web3 can bring new revenue streams and community tools to the music industry.
Here are some general music industry news from the past week:
Curated from the Music Marketing Monday Newsletter
TikTok Music launched in 3 more countries without UMG catalog.
Netflix raises prices again to $22.99 per month in the US, further widening the gap between video and audio streaming platforms.
Moises unveils AI-powered voice studio that lets artists license and sell their own voices.
Universal music just opened a retail store for super fans in Tokyo.
Opportunities
Funding opportunity for artists while keeping ownership of your recordings with beatBread.
beatBread is a music funding platform enabling artists to access capital without giving up ownership of their music or control of their careers. “We're empowering artists so that they can own their art and control their careers. Simple as that.”
Are you a music Artist who wants support in sharing your stories on the blockchain?
Enter 𝗦𝘁𝗮𝗿𝘁𝗲𝗿 𝗣𝗮𝗰𝗸𝘀, Web3's Storytelling Incubator (in collab with cxy, ourZORA, songcamp, bonfire). Admissions open until 29th of October.
Earn ETH by creating a PARTY with PARTY DAO.
Party creators can now receive a portion of the ETH contributed to a Party. http://Party.app lets you form groups that do things together onchain. Party creators have formed music collectives, group wallets, collector DAOs, and even entirely new crypto apps. Now, those creators can earn ETH to reward and sustain their efforts.
Curated Content
You don’t (just) need more fans. It’s all about intent.
From Where Music’s Going Newsletter by Rob Abelow
“You need people who care.
How do you measure who cares?
With intent:
Most of the ways people interact with music is low-intent.
In the background
Selected for them
Costs nothing
And most strategies are to increase the volume of these interactions.
Going after low-intent people in low-intent places, hoping they funnel down to something more valuable.
But that’s a hard journey:
You need to play the reach game
You need to find out who they are
You need to convert them into fans
Because your monthly listeners don’t care.
They’re not your fans.
You need people who care.
You need high-intent fans with high-intent actions.
High-intent doesn’t necessarily require money. Time, effort, and energy all matter.
Buying
Joining
Interacting
Anything that shows they care.
Because caring is sticky.
When you give people high-intent ways to interact, they’re more likely to stick to you long-term, and attract more high-intent people.
Fans have new ways to show intent.
They’re more interactive.
Community.
Co-creation.
Participation.
Social listening.
Lean into these wherever you can.
It may feel small - like it’s one by one - but each relationship has far more value.
You want out of the hits game.
Where nothing is repeatable & you’re starting over every time.
→ Radio was the old hits game.
→ Playlisting was the next.
→ TikTok is the newest.
This doesn’t mean you don’t need discovery, it means you need people who stick around regardless if the next single or TikTok goes viral.
Without intent, you’ll always be playing the hits game.
You need fans.
You need connections.
You need people that actually care.
That’s repeatable.”
Your weekly dose of motivation
How To Re-Align Your Values
From Secret Sessions Newsletter by Harriet JW, THE CONNECTED ARTIST #32
”Step 1: Put your phone away, turn off your notifications and sit with a paper and a pen, think of 5 values that truly define why you do what you do (Depth, Impact, Gratitude and Connection are examples of my values from above)
Step 2: Define the tribe you want to build. Who is that fanbase and what are their shared values. What is the change they want to see in the world?
Step 3: Look at the way you currently operate? Where do you spend your time and who are you showing up for? Evaluate the things in your life that do not serve you or our tribe.
Step 4: Write your manifesto. Try using the prompts ''I choose X over Y'' X being the things you want to embrace and Y being the things you want to get rid of.”
Interesting Upcoming Music Spaces👀
Music NFT Drops
My Top Picks This Week👇
"Harbour of Dreams” by DARK AND DARK
"Harbour of Dreams" is a captivating chill synthwave track that transports listeners to a futuristic world of both melancholy and hope.
Utility: The winner of the golden egg will be able to request a custom 1-minute track from DARK AND DARK after all 275 editions mint out. All rights reserved for finished custom track. The custom track may be used for your nft. All he asks for is credit on the music.
"Polar Reflections" by AttaBotty
"Polar Reflections" is meant to be an embodiment of duality, a phenomenon intimately understood across cultures and spiritual traditions. This piece serves as the first track of a forthcoming four-track EP. Each track will be released individually as singles, yet collectively, they form an album with a unified message.
"You’re The One" by Robb Nickels
It is a song about a man expressing his love and admiration for the woman he loves and wants to spend the rest of his life with.
“Wake Up” by Trincao
Wake up is that burst of energy for you to question things around you. To make you think that everything you see is a lie and that for us to overcome evil, we need to unite, empower each other, share knowledge, and not comply with everything that the system tells us to do.
“Wake Up” by XTincT
Do we let the venom seep in our veins or fight our way out the darkness
Utility: 3 types of badges will be available to mint for all holders or can just be redeemed off chain.
Do you want to be in the Shooting Star section?
Send me a Twitter (X) DM with your journey in web3 and a brief description of yourself for a chance to be featured!
Shooting Star🌠
Meet Jimmy, from Ohio. He’s been playing music since 2007 as a solo folk punk artist. He released his first music NFT in early January of 2022. Shortly after, he started releasing more and more. As demand for his music raised, he started Sick City as a project on Cardano. His goal is to provide resources to artists for free to teach them how to maximize their IP potential using web3.
His initial major project, "Epoch Genesis," started on March 30, 2022, featuring regular token releases with music from artists worldwide, all distributed freely to the community. He later launched the Sick City Record Shop as an NFT store on Discord, offering a wide range of content within single NFTs on the Cardano blockchain.
Collaborating with the music community, they created CIP-60, Cardano's music metadata standards, improving the music listening experience. Now, Sick City has partnered with NMKR and NEWM to create The Record Store, Cardano's first music-exclusive NFT marketplace. Buyers can use ADA, ETH, SOL, and major credit cards for purchases. Exciting developments for musicians and listeners on Cardano are underway. Cardano's versatility, support, and dynamic collectibles make it a compelling platform for musicians entering the web3 space. It's worth exploring.
Featured Tweet🎶
Artists are the new platforms. The new founders.
We have
•audiences
•communities
•adaptability
•longevity
•cultural value
•emotional valueWe need new models to execute
Shouts to @cxy@WalravenMaarten@dan_djfnd@sweetman_eth for thinking differently
— Sound of Fractures (@sofractures)
12:05 PM • Oct 24, 2023
Tuning In stands as a beacon in the music industry, aggregating resources, projects, and professionals to create an inclusive community for all. Dedicated to championing independent artists, it offers a unique stage for showcasing creativity, while fostering genuine connections between artists and fans. Dive deep into a network where everyone shares in each other's journey, celebrating every milestone together. From complimentary artist promotion to financial support and exclusive membership opportunities, Tuning In is more than just a platform—it's a movement.
Join them, be part of an interconnected musical ecosystem, and experience the transformative power of shared stories and sounds.
Thank you for reading! Got feedback? Send it to @irathy_eth!
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