Robbie Williams is Making his Metaverse Debut!

Welcome to Web3 Music, your weekly newsletter to the captivating world of music in the realm of Web3!

Here you can read about music news in web3, musicians spotlights & their latest music NFT drops, opportunities for musicians, upcoming music spaces on X (formerly Twitter), curated content and more!

Join me on this captivating journey as we dive deep into the intersection of music and tech!

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^News

Robbie Williams is Making his 'Metaverse Debut' in LightCycle

Iconic British singer-songwriter Robbie Williams is entering the Web3 space through a partnership with the AI-powered lifestyle metaverse platform, LightCycle. He will bring a highly personal performance of his 25-year anniversary live show to a 3D metaverse experience, allowing fans worldwide unprecedented access to his celebrated music career. “Staying connected with my fans has always been important to me. I’m fascinated by the Web3 space – it’s full of creativity and mind-blowing potential. It’s also a big new market for music discovery. As an artist, I’m always looking for ways to push forward so this is the perfect next step in that journey. The talented development team at LightCycle have produced some incredible work and I’m excited to see it all brought to life in full 3D glory.” Robbie Williams says.

Source

Ampy Unlocks the Music Social Graph and Onboards 500M Spotify Users to Web3

Ampy is a project aiming to bridge the gap between the music industry and crypto, with a focus on giving artists more control and ownership over their fanbase, through their music social graph. Ampy is introducing a groundbreaking initiative called the "Web2 vampire attack" on Spotify, aimed at restoring ownership to artists. Users can link their Spotify accounts to Ampy, which will automatically export their listening history. Ampy's algorithm will then analyze this data and generate a dynamic NFT called a Web3 passport. This passport continually ranks users in real-time based on their interactions with the artist and their scores relative to other users, such as "Top 10% Fan" or "Top 1% Fan."

Source

Aespa’s Turned Music Fans into Digital Gardeners with their Single “Better Things”

Supporters receive virtual bouquets that flourish or wither depending on their engagement, transforming into one-of-a-kind keepsakes. The better you maintain them, the more rewards and opportunities you unlock. Over 10 days, your actions transform your bouquet from budding → blossoming → thriving. Or wilting. The challenge is set to finish on September 6th PST 11:59PM.

Source

You Can Now Mint On-Chain Albums on Zora

Future Tape, an experimental player for on-chain media, brought to life on-chain albums containing multiple NFT Music Drops with the use of erc-1155 protocol! Check out the source to learn how to create your own albums on Zora!

Source

Dive into Seedphrase’s Journey to Becoming a DJ

Seedphrase, also known as Daniel Maegaard, best known for owning and using CryptoPunk #8348 (which is considered the rarest Punk) in his real-life shows, aims to bridge the gap between Web2 and Web3 using music and identity. Earlier this year, he signed with talent agency WME with plans to release more original music! Dive into his success story, what motivated him and learn about his plans! (check out the source for the interview)

Source

Virtual Hyper Realistic Azuki Concert Goes Live Tonight

The Beyond is an immersive hyper realistic digital experience, ushering people into an entirely new dimension of entertainment in the virtual world, celebrating the projects that have made an impact in the evolution of web3. Garden, a world inside the Beyond, is a concert dedicated to Azuki holders, in a customized environment inspired by the Garden concept, a widely popular concept for the Azuki community. This unique event will feature Azuki musicians (Ice, Rrahcat, Fable, Shinobi, McDougget) performing and bringing to life a virtual show like no other. It will take place on the EntertainM website at 3pm EST on 27th of September and all holders of Azuki, Elementals, Beanz or 4Clubs NFTs can claim a ticket!

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^{Opportunities}

Decentraland is accepting artist applications for Decentraland Music Festival ‘2

Selected musicians, groups, or sound artists will receive USD $500 and promotion in the main event program. Open to all genres. Performances are streamed digitally to virtual stages.

Apply here.

Trax launched its referral system! 

Refer friends and artists to the TRAX platform and earn 5% of earnings from anyone you bring into the TRAX ecosystem.

Are you a DJ in the Metaverse and & looking to establish your brand and grow your fanbase?

You can book events within EntertainM’s hyper-realistic venues to perform in front of 100+ people! Just open a ticket in their Discord or contact me.

^{Curated Content}

Streaming’s New Model?

_{From Where Music’s Going by Rob Abelow}

“UMG & Deezer launched a new streaming model. It’s a test of their ‘artist-centric’ vision. Starting in France with UMG artists.

The goal? Reduce payouts for ‘noise’ & support ‘real’ artists.

Here’s how it works:

1. PRO ARTIST DOUBLE BOOST: 2x payouts for artists with 1,000+ monthly streams from 500 unique listeners

2. ACTIVE LISTENING DOUBLE BOOST: Songs that fans actively choose will get an additional boost.

3. GOODBYE RAIN SOUNDS: Replace non-artist noise content with Deezer's functional music, which will not be included in royalty pool. UMG x Endel’s artist-led functional music wins.

4. REDUCE MUSIC OVERFLOW: Stricter rules for providers. Deezer has seen 110m new songs in the last 2 years. No specifics on provider rules, but the open-to-all, all-you-can-release for $10/year distribution has been exploited.

Search for a Beatles song, play it, they get a 4x royalty multiplier.

The Good: We must reward active listening & reduce clutter, particularly as AI adds to the problem.

The Less Good: It’s hard for middle-class artists to break thru financially, partly bc of cannibalization. And yes, that includes hobbyists. But “pro” is tenuous & this is not aimed at helping music’s mid tiers.

What does “professional artist” mean?
1,000 monthly streams sounds low. But this is on Deezer only. Spotify has 58x more subscribers.

Deezer: 9.5m
Spotify: 551m

If UMG’s vision expanded 1:1 to Spotify, artists would need 58k monthly streams from 24k listeners to qualify.

Under 1% of Spotify artists averaged that in 2022 (~57k).

Those are our emerging artists building on the way up. These fractions of pennies have far more value for them - financially & psychologically - than Taylor Swift.“

AI in Music🎶

_{From Music Ally, a Newsletter About the Music Industry}

“There are new moves afoot this week on both sides of the Atlantic to avoid some of the negative impacts that creative AI technologies might have on musicians: 

• In the US, a revised version of the Protect Working Musicians Act was introduced. The original version focused on codifying a right for “working artists and independent musicians to band together to negotiate with dominant streaming platforms”. Representative Deborah Ross, working with the Artists Rights Alliance and A2IM, has expanded the details to include AI.

• The bill would also make it clear that “antitrust laws are no obstacle to these negotiations”, and would enshrine the right of these musicians to “collectively refuse to license their music to a dominant online music distribution platform that refuses to pay market value rates”.

• In the UK, the Council of Music Makers (the umbrella body for The Ivors Academy, the Featured Artists Coalition, the Musicians’ Union, the Music Producers Guild and the Music Managers Forum) has published ‘five fundamentals for music AI’. The principles boil down to consent, respect and remuneration. More specifically, that means individual artists, songwriters and producers consenting to any use of their work to train AI models, rather than having that consent “inferred by rights-holders or technology companies”.

• Among other things, The Council also wants musicians to “share fairly in the financial rewards of music AI”; to have a say in how the licensing models and revenue sharing from AI music evolve; and other key requests – read our full analysis here.

 Labels body the BPI issued a statement by its CEO, Dr Jo Twist, in response to the Council’s announcement. “Safeguarding human artistry and the interests of creators is front and centre in all of this, and the BPI and its members look forward to maintaining open discussions with our colleagues across the music sector as we navigate the dynamic landscape of AI opportunities.” Twist said.
We think that putting words into action now will be the best path forward to negotiate the challenges (and take advantage of the opportunities) in AI – not just in the UK, but across the global music industry.”

Interesting Upcoming Music Spaces👀

^{Music NFT Drops}

Get your hands on these cool Music NFTs while you still can👇‍

Do you want to be in the Shooting Star section? 

Reply to this email with your journey in web3 and a brief description of yourself for a chance to be featured!

^{Shooting Star}🌠

Meet Dr. Fries, the creator of a very interesting virtual instrument!

His formal studies are in music education, film scoring, programming and digital art. One day, he was doomscrolling Instagram and a video came up demonstrating the classical Indian way of singing musical scales. He‘s always been a HUGE fan of Carnatic music, so that video opened up his appetite to create something unseen before - The Sarangi Synth (Sarangi means 100 colours or all-colourful in Gujarati)! This virtual instrument allows you to create your own sounds and, most importantly, is always available and works on pretty much any device, from a phone to a computer with a QWERTY keyboard or a MIDI instrument

What’s great is that it is FREE to use and V2.0 is on its way with even more cool features! Check it out here.

^{Featured Tweet}🎶

Thank you for reading! Got feedback? Send it to @irathy_eth!

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