Universal Music Debuts Berlin Virtual Fan Platform "YOUniverse"

Welcome to Web3 Music, your weekly newsletter to the captivating world of music in the realm of Web3!

Here you can read about music news in web3, musicians spotlights & their latest music NFT drops, opportunities for musicians, upcoming music spaces on X (formerly Twitter), curated content and more!

Join me on this captivating journey as we dive deep into the intersection of music and tech!

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^News

Universal Music Launched a Virtual Fan Platform Called “YOUniverse”

Universal Music Germany has introduced "YOUniverse Berlin," a browser-based metaverse environment created in partnership with startup Rave·Space. This platform aims to host various music experiences such as listening parties, virtual performances, DJ sets, and meet'n'greets. The collaboration also involves other startups, including Ready Player Me for avatars, Styngr for music handling, and twelve x twelve for blockchain ticketing.

Source

South Korea's Dreamus Debuts NFT Tickets for Events & K-Pop Concerts

South Korean entertainment firm Dreamus, a subsidiary of SK Planet, now offers NFT ticketing services through OK Cashbag, rewarding members with points for purchases and offering games. NFT tickets are available for events like the Seoul Jazz Festival and "Phantom of the Opera," using SK Planet's Avalanche subnet.

Source

PIXELYNX has Partnered up with Helika Analytics

Helika offers Pixelynx a comprehensive suite of analytics tools, including advanced foundational analytics, in-game analytics, and social analytics, among others. This empowers Pixelynx to optimize its music-driven experiences by gaining deeper insights into its ecosystem. Helika's integration of on-chain, in-game, web2, competitive, and social data provides a holistic view of Pixelynx's operations, enabling the company to make informed decisions, strengthen its team, and engage its community more effectively.

Source

Demu Launched First Token Music Gated Player

DEMU, a music jukebox on Cardano, includes royalty sharing and a complex tokenomics system that benefits both artists and fans! The First token gated music player includes 10,000 Unique Albums, 19 Album Covers & 8 PFPs, 4 hours of Music. The albums are upgradeable on-chain, which enables them to create a loyalty rewards program through gamifying content.

Source

_{Opportunities}

Create your own drop page for your music

A new & easy way to launch your own drop page has just been created by Sweetman.eth.

Check it out here.

Star Symphony is looking for more musicians for their competitive rhythm game.

Star Symphony is a music gaming ecosystem that bridges Musicians & Gamers through Symphonia (their universe). The very first product to be deployed is their Rhythm Battler or you may call it, a competitive rhythm game. Musicians get paid each time a player purchases their song to play it!

Apply here.

Trax launched its referral system!

Refer friends and artists to the TRAX platform and earn 5% of earnings from anyone you bring into the TRAX ecosystem.

_{Curated Content}

The One Thing Every Independent Artists Needs🎶

_{From Secret Sessions by Harriet JW. THE CONNECTED ARTIST #27.}

“Picture this:

It's 2017.

The pandemic is still 3 years away, live music is at an all time high.

There's this small (but mighty) show you attend in Central London.

Rubbing shoulder to shoulder with other music lovers, you anticipate the first act.

The (very good looking) host introduces a 19 year old artist who

in 2 years time would be nominated for her first BRIT AWARD.

That artist was Mahalia

That evening I watched a young artist captivate a room full of people, many of whom will still be her fans now.

But here's the thing? What next? What is on the other side of that initial connection?

Where do we take our audience next?

Enter the Fan Funnel...

The aim of a fan funnel here is to to manage your audience's journey all the way from ''Discovery'' to ''Superfan''

A journey that builds a real connection with you and your music. One that doesn't focus on vapid vanity metrics.

In 2023, the Fan Funnel consists of four vital stages: Socials, Email List, Nurture, Superfans.

Step 1: Socials

Once you have someones attention the aim here is to get them onto your mailing list. We do this by regularly showing up on social media, introducing your audience to your work.

Step 2: Email List

As soon as we can, we want to move people from our social media pages to an email list. Here we can not only own their data but be in control of when and how we contact them.

Step 3: Nurture

Once they are on your email list you will work to nurture them, providing valuable and insightful content about your music and the things you care about (much like I am doing right now!)

Step 4: Superfans

As your audience begin to consume more of your content and slowly get to know you better, a deeper bond will form. They will feel connected to you and your music and a small percentage will become Superfans.

The more Superfans you have the more income and recognition you will receive. Build your Fan Funnel and start building your tribe of Superfans today.”

A Cup of Coffee with Marc☕

_{Your weekly dose of motivation}

Stable Diffusion maker launches Stable Audio text-to-music AI

_{From Music Ally, a Newsletter About the Music Industry}

“Stability AI, the tech firm behind popular text-to-image AI tool Stable Diffusion, this week unveiled a new product focused on music and sound. 

• Stable Audio was announced as a freemium service. Its free basic version can generate and download music up to 20 seconds in length in response to text prompts.

• (For example: 'Trance, Ibiza, Beach, Sun, 4 AM, Progressive, Synthesizer, 909, Dramatic Chords, Choir, Euphoric, Nostalgic, Dynamic, Flowing' or 'Disco, Driving Drum Machine, Synthesizer, Bass, Piano, Guitars, Instrumental, Clubby, Euphoric, Chicago, New York, 115 BPM' – two of the sample tracks showcased as part of Stable Audio's launch.)

• Its 'Pro' subscription increases the maximum length to 90 seconds, with tracks that can be downloaded and used for commercial projects. The AI was trained on music and metadata from production-music company AudioSparx.

• AudioSparx offered its musicians an opt-out if they did not want their work to be used to train Stable Audio. Around 10% of them chose to opt out. Those who opted in will get a share of the revenues from Stable Audio.

• The launch follows the debut earlier this year of AI music models by Google (MusicLM) and Meta (MusicGen, and its wider AudioCraft framework.)

• The product lead on Stable Audio is a familiar name to anyone who's been following the AI music sector. Ed Newton-Rex was the co-founder and CEO of one of the first AI-music startups, Jukedeck, which was acquired in 2019 by TikTok's parent firm ByteDance.

• "The thing I’m most excited about is musicians using it to create any sample they can think of, be that a drumbeat or a crazy melding of instruments, to use in their own music. We hope this is a useful and interesting sample generator," he told Music Ally ahead of this morning's launch.

 Read our full interview with Newton-Rex and AudioSparx CEO Lee Johnson, including the implications for musicians; why it can't do jazz and classical music well yet; and how 'hammering wood at 120bpm' may be a glimpse at the future of music-making. We're coining the genre term 'CarpenterCore' just in case...“

Interesting Upcoming Music Spaces👀

^{Music NFT Drops}

Get your hands on these cool Music NFTs while you still can👇‍

Do you want to be in the Shooting Star section? 

Send me a Twitter (X) DM with your journey in web3 and a brief description of yourself for a chance to be featured!

_{Shooting Star}🌠

Bully Meow, a metaverse musician native to San Francisco, has been actively engaged in the music scene since late 2020. Bully boasts a portfolio that includes engineering Grammy-nominated recordings and contributing to various San Francisco bands spanning genres from metal to acid-jazz. As a member of the TokenSmart crew, Bully showcased his musical prowess in live radio shows on the TokenSmart Discord during the peak of the NFT Bull run from early 2021 to mid-2022. Over this period, he played original compositions and popular cover songs, regaling audiences with his wild stories from the early rock n roll years.

Throughout Fifty-six live shows, Bully captivated over 1800 fans, and during 32 of these performances, more than 4000 unique POAPs were collected by the enthusiastic audience. These POAPs were specially crafted by TokenSmart team member and artist @ItsCarloinaDuh_.

In 2021, Bully collaborated with BGAN Punks creator @Berk, resulting in the release of the DOOMED DEGEN SONG collection on OpenSea. This collection achieved significant success, reaching the Top 10 of the week with 5ETH in sales, with the highest individual sale fetching 2.5 ETH (equivalent to $9000 at the time).

_{Featured Tweet}🎶

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Disclaimers: This newsletter is purely informational and should not be considered financial advice.