Web3 Musicians Making Waves in Cinematography

Welcome to Web3 Music, your weekly newsletter to the captivating world of music in the realm of Web3!

Here you can read about music news in web3, musicians spotlights & their latest music NFT drops, opportunities for musicians, upcoming music spaces on X (formerly Twitter), curated content and more!

A few words before we start.

I am thrilled to share some exciting news about the evolution of my Web3 Music Newsletter! I've officially partnered with TuningInNFTs, to bring you even more curated content that celebrates the intersection of music and blockchain technology. Together, we're curating more music, empowering artists, and shaping the future of the music industry in Web3.

~~~~~~~~~~~~~~~~~~~~~~~~

~~~~~~~~~~~~~~~~~~~~~~~~

^News

Music-Focused Financial Services Startup HIFI Acquired by Block

Fintech company Block, co-founded by Jack Dorsey, has acquired Hifi, a music-focused startup, with no disclosed deal terms. Hifi, established in 2020, functions as a financial rights organization for artists, offering a dashboard to track royalty income. Block's acquisition aligns with its focus on economic empowerment in the music industry, following its 2021 purchase of struggling music streaming service Tidal. Block, formerly known as Square, also owns Cash App, Afterpay, Spiral, and Weebly, among other platforms.

Source

Sozi, Web3 Musician’s Music Featured in ‘Love is Blind’ Netflix Show

SOZI's latest single "Never Fade" is featured in Season 5, Episode 3 of ‘Love is Blind’ on Netflix! The artist expresses enthusiasm, having been a dedicated viewer of the show.

Source

Web3 Musician, Rae Isla, Leads the Soundtrack of Ezra, Robert De Niro’s New Film

Singer-songwriter and web3 artist Rae Isla recently contributed her vocals to the title track of the film "Ezra," featuring Robert De Niro, Bobby Cannavale, and Rose Byrne. Expressing her excitement on social media, Isla described it as a dream come true to focus on her music. The film premiered at the Toronto International Film Festival, where Isla not only walked the red carpet but also performed the movie's eponymous song at the private launch event.

Source

From Blockchain to Broadway, “Judgment Day” Musical by Tony Parisi

Judgment Day: The Musical is a unique theatrical project initiated by producer Gregg Leonard and Tony Parisi. It involves the creation of the "Judgment Day" studio album, recorded between late 2021 - 2022. The songs inside the album become a limited collection of 1000 NFTs, each represented as a unique card in a forty-card oracle deck. The NFT collection is adorned with visually stunning artwork by international artist Marina Berlin and powered by the talents of WeiZ from MintBoss. Each NFT includes one of the 10 songs from the album, and the songs are released in batches, mirroring the album's order, over the course of the year. The project culminates in a week-long live theater event, details TBA. The event will include live-streamed performances of 3 - 4 songs a night, accompanied by visuals, follow-along lyrics, backstory, libretto, and AMAs with Tony, the producer, and select cast members.

Source

Europe’s Biggest Beach Festival, Neversea, Coming to the Metaverse in EntertainM’s Metaverse

The Neversea festival has been re-created onto EntertainM Metaverse under the BEYOND concept to hold some of Romania’s major crypto Projects this Friday, 20th of Octber, in a unique hyper realistic environment and unheard beats! Event will last 4 hours, hosting 3 DJs and 5+ communities. The event was made possible in collaboration with Neversea’s own NFT Collection - Dreamy Whales. Claim your ticket here using the code “6969”.

Source

_{Opportunities}

Funding opportunity for artists while keeping ownership of your recordings with beatBread.

beatBread is a music funding platform enabling artists to access capital without giving up ownership of their music or control of their careers. “We're empowering artists so that they can own their art and control their careers. Simple as that.”

Apply here.

Are you a music Artist who wants support in sharing your stories on the blockchain?

Enter 𝗦𝘁𝗮𝗿𝘁𝗲𝗿 𝗣𝗮𝗰𝗸𝘀, Web3's Storytelling Incubator (in collab with cxy, ourZORA, songcamp, bonfire). Admissions open until 29th of October.

Apply here.

You're invited to join an Augmented Reality Music Video! 

Record a short video on either Instagram or TikTok using MidiPunkz filter. They will repost and shoutout your video and later put the best videos together into a long form and finalize the Virtual Music Video!

Read more about it here.

_{Curated Content}

Know your fans

_{From Where Music’s Going Newsletter by Rob Abelow}

“When I was 23, I learned the power of knowing your fans.

I was promoting a show for an artist in a 1,000 cap room. The manager sent the contract back signed, but crossed off the marketing budget.

Managers usually want more marketing, not less.

This guy wanted zero.

"Why?", I asked.

“Why waste money hoping to reach people who might be interested, when I can just directly message everyone I know cares?”

Simple. Obvious, even.

But, overlooked.

The show sold out & the artist pocketed 85% of that proposed marketing budget. The manager likely did this every show that tour, netting an extra $100k+ (and making every promoter love them).

I felt like I had just learned a cheat code.

It's not just that this artist had an email list (everyone better) - it's that they had done all the work to convert everyone into it & understood how to activate them.

They built their tribe and KNEW the power of it.

It's so simple, but when you know your fans, you have a superpower.

- you're not reliant on algorithms
- not constantly rediscovering & reselling
- not wasting money on inefficient ad dollars

Everything becomes repeatable.

There is no better marketing plan than having a direct relationship with your fans.

Building a tribe compounds.

Capturing Fan Data

Use every opportunity to upgrade your relationship. Both online & IRL.

1. Create moments for fans to join in

2. Onboard smoothly & effectively

3. Create fan segments (location, intent)

4. Set up welcome sequences

5. Nurture & stay engaged

Spend as much time on email, SMS & community as you do on social content.”

Your weekly dose of motivation

How To Entice Fans To Join Your Mailing List

_{From Secret Sessions Newsletter by Harriet JW, THE CONNECTED ARTIST #31}

“Earlier in the week I was asked on Twitter:

So, how do you get fans to join your mailing list without feeling you're annoying them?

Growing an email list is a fundamental part of building a music career in 2023, but most artists are struggling.

Here's 4 tips to getting your audience onto your list.

1: An Incentive

Give your audience something in return for their data. The promise of ‘'new releases & exclusive content’' just ain't gonna cut it.

Provide an incentive that's going to be genuinely interesting to your audience. The first rough demo of your single? Or new release before the masses? Before you decide what that is, ask yourself - is this genuinely valuable?

2: Making The Ask

So many artists tuck their email sign up box away like a hibernating squirrel. Instead of that flashy pic of you on your home page, try putting your mailing list front and centre and see what happens?

In addition, don't be afraid to talk about your list on social media on the regs.

3: Retaining Your Subscribers

Now we have them on the list, here comes the ''unsubscribe anxiety'' firstly if someone leaves your list, they are unlikely to become a fan in the long run, so don't sweat it. If you want to keep them about value. Instead of saving your mailers for when you have an announcement (& need their support) develop a regular format that they will enjoy receiving.

4: Committing To The Process

Like anything worthwhile, this is a slow process. Committing to building your list will take time effort and dedication. Build slowly every day and before you know it you will have a valuable list you can utilise for years to come.

Given today's volatile data landscape building your list is an absolute necessity part of any music career.”

Interesting Upcoming Music Spaces👀

^{Music NFT Drops}

My Top Picks This Week👇‍

Do you want to be in the Shooting Star section? 

Send me a Twitter (X) DM with your journey in web3 and a brief description of yourself for a chance to be featured!

_{Shooting Star}🌠

Hailing from Oklahoma City, Heru Ra, artist name Little Vibe, has had one of the most non-traditional paths to Hip-Hop artistry in recent memory. Naturally curious and a longtime enjoyer of music, martial-arts, animation, video-games, culture, and history from a young age, ‘little vibe’ masterfully blends elements from these diverse genres into a cohesive vision told throughout the stories in his music.

After starting the independent creative studio Web3 Studios, LLC in 2022 with his brother, longtime friends and fellow artists BeatsByRay and Young Barid, the studio has dropped a slew of releases to both traditional streaming and upcoming blockchain based platforms: Releasing the ‘Cloud Forms’, ‘SS1 (Deluxe)’, and ‘Top Floor’ albums in 2022. In 2023, Young Barid’s 'OKC' album and little vibe's upcoming ‘Okay, See!’ album with new collaborators Axel, RJC Productions, and P-Status Beats have Web3 Studios putting the music and tech worlds on notice!

_{Featured Tweet}🎶

Thank you for reading! Got feedback? Send it to @irathy_eth!

Collect this email on Mirror.xyz!